The New California Dream is in PortugalJonathan Littman's popular LA Magazine story
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“It seems like an odd choice, doesn’t it?” Madonna quipped after her surprising move from London to Lisbon in 2017. But lately, Portugal has become a vital destination for Californians in search of reinvention and rejuvenation. A nation that once split the globe with Spain, then lost relevance for centuries, is the new chic spot to grow a startup, forge an international team, buy an apartment, or truly live. The cost of living is less than half that of California, dinner for two runs about $25, good vinho de supermercado is cheaper than our state’s bottled water, and the work-force malaise and politicization of the pandemic that have gripped the Golden State and the nation are refreshingly absent.
The New California Dream is in Portugal: the most popular story in the history of Los Angeles Magazine.
Jonathan Littman is the co-author of the international bestsellers, The Art of Innovation and The Ten Faces of Innovation, as well as popular books on sport, notorious computer hackers, and The Entrepreneur’s Faces. His award-winning writing has appeared in Playboy,Forbes, The LA Times and, more recently, numerous Portuguese magazines. Today, Jonathan leads seminars on innovation and entrepreneurship in Lisbon and San Francisco, splitting his time between both cities.
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